Pfizer had to enter the Garth of court as AIDS Healthcare Foundation, the largest AIDS healthcare, prevention and education provider in the U.S, filed a suit against it for allegedly advertising Viagra as a recreational drug. According to the charge that AIDS Healthcare Foundation has hurled against Pfizer, company is advertising Viagra not as a sexual dysfunction drug but as a recreational drugs, which is vaporing a wrong message to the youths. Pfizer was also charged with using deliberately misleading ads that encourage the use of Viagra as a so-called “party drug’ furthers the spread of HIV/AIDS and other sexually transmitted diseases.
In this regard, Michael Weinstein, President of AIDS Healthcare Foundation said:
We are filing this lawsuit today to seek an injunction against Pfizer to force it to stop advertising this prescription medication in the reckless manner it has been doing, and to require Pfizer to undertake an immediate public information/education campaign.
Personally, I think that advertising Viagra as a drug for people with sexual dysfunctions is correct but dubbing it as ‘party drug’ is a dangerous marketing tactic, which is bound to do more bad than good results.
Image credit: The Hawaii Channel
Via: ABC
